Spectra
Ambition
Solution
Role
The Challenges
The Solutions
To tackle Spectra’s challenges, I designed an intuitive interface that simplified the movie-making process. Users could easily curate characters, locations, and styles through clear visual previews and interactive elements. This approach made creating custom films and series accessible and enjoyable for all users.
Welcome to Spectra
Movie/Show Description
Visual Aesthetic Selection
Customization Options
Swipe to Curate
Movie Generation Loader
Movie Playback Screen
The Process
The development process for Spectra started with a competitive analysis, followed by creating user personas and empathy maps to understand the target audience. I then crafted the information architecture for a smooth flow, laying the groundwork for wireframes and UI design that deliver a seamless experience in crafting AI-generated movies and series.
Persona
During the persona creation phase, I identified the diverse needs and motivations of Spectra’s users. By gathering insights into their goals and frustrations, I developed a detailed persona representing creative individuals who love to create and tinker with technology. These personas guided design decisions, ensuring the platform catered to various expertise levels while offering intuitive content creation tools that aligned with user expectations.
Empathy Maps
In the empathy mapping phase, I aimed to deepen my understanding of Spectra’s users by visually representing their thoughts, feelings, and behaviors. Using insights from user research, I filled the maps with what users said, did, thought, and felt during their creative process. This highlighted key motivations, pain points, and desires, allowing me to empathize with their experiences. The empathy maps grounded design decisions in a genuine understanding of user needs, guiding the development of features that resonate with the target audience.
Ideation
In the ideation phase, I focused on developing a comprehensive information architecture for Spectra. By organizing content and defining user pathways, I created a clear structure for intuitive navigation through the platform. This arrangement allowed users to easily explore movie creation options, from style selections to character customization. The information architecture streamlined the user experience and laid a solid foundation for the wireframing and UI design phases, aligning the platform with user expectations and enhancing usability.
Wireframes
In the wireframing phase, I translated the information architecture into low-fidelity layouts that showcased Spectra’s core functionality. The focus was on creating a clean, user-friendly interface to simplify movie and TV series creation. Key interactions, such as selecting characters, customizing styles, and outlining plots, were prominently featured. This iterative approach allowed for early visual testing to assess user flows and interactions. The wireframes served as a foundational blueprint, ensuring the final design aligned with user expectations and facilitated a smooth, engaging creative process.
1
The AI movie creation experience begins with the user writing a prompt.
2
Once a visual aesthetic has been selected, the user selects various
aspects of the movie experience through a swiping experience.
3
Once all selctions have been made the movie then generates and begins.
Reflections
Generative AI Potential: The Spectra project demonstrated the potential of generative AI to empower users in creating their own stories and characters.
User Experience Focus: Focused on developing a seamless user experience that encourages creativity and exploration.
Intuitive Design Insights: Although the project remains a concept, insights from defining the information architecture highlighted the importance of intuitive design in engaging users.
Balancing Aesthetics and Functionality: Learned the necessity of balancing aesthetic appeal with functionality to inspire and support users in crafting unique cinematic experiences.